Korea's iconic spirit
SOJU
소주

Discover Chamisul Soju from Korea.

From classic to fruity varieties: learn more about Soju, Chamisul, serving suggestions, Somaek and Korean food pairings.

Chamisul Strawberry, Grapefruit and Plum
SOJU 101

What is Soju?

Soju is Korea's best-known spirit and has been part of Korean food and drinking culture for centuries. Its history goes back to the 13th century. Traditional Soju was distilled from fermented grains, particularly rice.

Today, modern Soju is the most widespread style. High-strength alcohol is diluted with water to drinking strength and adjusted according to the variety. This creates the clear and comparatively mild character typical of many modern Sojus.

Alongside classic varieties, many fruit-flavoured options are available today, including Strawberry, Grapefruit, Plum, Peach, Green Grape and Lemon. Soju is typically served chilled in small glasses and is closely associated with shared meals.

JINRO Chamisul Fresh Soju
KOREA A tradition with roots dating back to the 13th century.
CHILLED Typically served chilled in small Soju glasses.
FLAVOURS From classic Soju to modern fruit varieties.
THE GREEN BOTTLE

CHAMISUL

One of Korea's best-known Soju brands

Chamisul is one of Korea's best-known Soju brands and belongs to JINRO. JINRO's history dates back to 1924, giving the brand more than 100 years of Soju tradition.

Chamisul was introduced in 1998. One of its characteristic features is filtration through bamboo charcoal, which JINRO used to establish a particularly clear and smooth style of Soju.

Today, the Chamisul range extends from classic varieties such as Fresh and Original to fruity options such as Strawberry, Grapefruit, Plum, Green Grape, Peach and Lemon.

Discover the Chamisul range
JINRO Chamisul Original Soju
1924 The beginning of JINRO's story.
1998 Launch of Chamisul.
TODAY Korean Soju brand available internationally.
NOW IN SWITZERLAND

CHAMISUL × COOP

Three fruity Chamisul varieties are now available at selected Coop stores in Switzerland.

STRAWBERRY

JINRO Chamisul Strawberry Soju

Chamisul Soju with strawberry flavour.

Discover at Coop

GRAPEFRUIT

JINRO Chamisul Grapefruit Soju

Chamisul Soju with grapefruit flavour.

Discover at Coop

PLUM

JINRO Chamisul Plum Soju

Chamisul Soju with plum flavour.

Discover at Coop

Availability may vary by Coop store.

CHAMISUL RANGE

Discover Chamisul varieties

Discover classic and fruity Chamisul varieties from JINRO in the looddl range.

ORIGINAL

JINRO Chamisul Original View product

STRAWBERRY

JINRO Chamisul Strawberry View product

GRAPEFRUIT

JINRO Chamisul Grapefruit View product

GREEN GRAPE

JINRO Chamisul Green Grape View product
Chamisul Soju with a small Soju glass
HOW TO SERVE

How to serve Soju

Soju is usually served well chilled in small Soju glasses.

01

CHILL

Serve the bottle well chilled.

02

SERVE

Soju is typically served in small glasses.

03

PAIR

Soju can be served alongside a variety of Korean dishes.

KOREAN MIX

SO + MAEK = SOMAEK

SO stands for Soju. MAEK comes from Maekju (맥주), the Korean word for beer.

Somaek is a mix of Soju and beer.

Serving suggestion

approx. 70% beer+30% SojuThe mixing ratio can be adjusted to taste.
Somaek with Chamisul Soju, a Soju glass and beer
MIX IT

Soju Cocktails

Three simple cocktail recipes with Chamisul Strawberry, Grapefruit and Plum.

Strawberry Soju Highball

Strawberry Soju Highball

  • 40 ml Chamisul Strawberry
  • 10 ml strawberry syrup
  • 90 ml soda water
  • ice cubes
  • strawberry for garnish

Fill a glass with ice. Add Chamisul Strawberry and strawberry syrup, top up with soda water and garnish with a strawberry.

Grapefruit Soju Highball

Grapefruit Soju Highball

  • 40 ml Chamisul Grapefruit
  • 40 ml pink grapefruit juice
  • 60 ml soda water
  • ice cubes
  • grapefruit slice for garnish

Fill a glass with ice. Add Chamisul Grapefruit and grapefruit juice, top up with soda water and garnish with grapefruit.

Plum Soju and Tonic

Plum Soju & Tonic

  • 40 ml Chamisul Plum
  • 100 ml Tonic Water
  • ice cubes
  • plum wedge for garnish

Fill a glass with ice. Add Chamisul Plum, top up with tonic water and garnish with a plum wedge.

FOOD PAIRING

Korean Food × Soju

Soju can be served with a variety of Korean dishes.

Ramyeon
Ramyeon
Korean BBQ
Korean BBQ
Korean Fried Chicken
Korean Fried Chicken
Tteokbokki
Tteokbokki
Gimbap
Gimbap
DISCOVER KOREA

Soju is just the beginning.

Discover looddl's Korean range – from Ramyeon and Kimchi to snacks, BBQ ingredients, frozen products and drinks.

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18+ Alcoholic beverages are intended for adults only.